
My Desk 
189 Grey Street, South Brisbane 
The Office Space
Who is QTIC?
Founded by Daniel Gschwind in 2001, The Queensland Tourism Industry Council (QTIC) is a non-for-profit, private sector, membership-based organisation which represents the interests of Queensland’s tourism and hospitality industry, acting as “The Voice of Tourism”.
QTIC work collaboratively with government agencies and industry bodies at both a local and state level to strengthen the voice of tourism in policy meetings. QTIC advocate for its members (smaller tourism reliant businesses in QLD) and push for their interests to be heard in the creation and updating of government policy. Working closely with members and partners, they also prepare and present submissions on behalf of the industry. Some of the submissions focus on business regulation, skills development, award modernisation and environmental issues. Their membership program is comprised of more than 3000 regional members, 13 regional tourism organisations and 18 industry sector associations.
QTIC’s main goal is to assist the Tourism industry drive sustainable business and product development, stimulate business attraction and investment, develop workforce skills and support tourism jobs and business.
What was my role?
Over the term of my internship I gained experience in the following:
- Write Press Releases for multiple different audiences.
- Write and create EDM’s through the Mailchimp platform.
- Attend and help co-ordinate QTIC events.
- Proof read QTIC documents such as the Annual Review and AGM communication.
- Organise QTIC contacts.
- Editing.
- Researching.
- Network.
- Interview people and obtain quotes for promotional content.
- Scribe interviews.
- Create video templates for events.
- Attend meetings.
What skills did I learn from QTIC?
- How to adapt my writing style depending on the audience I’m targeting.
- How to write press releases in a way that will grab the attention of journalists.
- How to communicate with varied personalities successfully.
- Attention to detail.
- The importance of constant professionalism.
- The importance of being organised.
Programs I learned to use:
- Mailchimp
- QTIC CRM database
- Canva
- Adobe
